One of the areas in all of the verticals that NeuraMetrics serves is Customer Satisfaction. This is more appropriately called Voice of the Customer because the process only creates customer satisfaction after the company listens to the Voice of the Customer. The question is: how do we REALLY listen to our customers and what do we do with the information? We at NeuraMetrics feel there are variations in not only how the information is collected but also how it is used. The information must be really relevant to the executives in the organization and for best results it must be collected and displayed/analyzed in real time.