The Opportunity Matrix areas include Sustainability (of the process), Customer Satisfaction, Quality, Growth/Revenue, Profitability and Speed/Flexibility.
In order to truly realize the value of this tool, the survey must be taken by all functions involved in the product development process. This includes business, marketing, technology, engineering, manufacturing, purchasing, sales and quality, and also must include support functions like finance, testing, legal, communications, product stewardship and the like. The survey can be sliced and diced to assess business units, regions or even functions. Open-ended answers provide honest, rich and valuable information that can be used in the evaluation, refining and optimization of the process.
Periodic surveys over time can be used to view progress and improvement of the organization’s new product development process. As more organizations take the survey, this tool can also be used to benchmark one’s own organization against other similar companies around the world.
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