Successful businesses often lose the pulse of their customers and resort to guess work to make changes to facilities, products and services that are key components driving Customer Loyalty, Growth and Repeat Business. The smart companies make decisions based on continuous, organized, reliable and accurate data. Everyone knows what a Customer Satisfaction Survey is and some people know how to use the information it produces and that information should be gathered with Drip Intelligence, viewed daily, or at least weekly and analyzed using the best analysis engine you can find.