The timeliness of the information gathered is as important as gathering the information. I have been told by people that oversee Voice of the Customer programs that the information they receive is always too late to fix the problem. This tells us that these people recognize the need to continuously analyze the information and make adjustments on the fly.

Drip Intelligence should be a part of a cost effective web based Voice of the Customer Program that your customers use to tell you, in quantative and behavioral terms, exactly what is driving their buying behavior, while providing enormous insight into your organization and continuously prioritizing areas for improvement.